CUSTOM BOOKS
YOUR STORY.
OUR WORDS.
WE MAKE YOUR STORY SING
There’s a newsroom saying every journalist loves to hear: This story sings. It is praise not only for a story well told but one in which the great care and energy to produce it is evident. It is an affirmation of love for the process of gathering information and shaping it into something beautiful, distinctive and wondrous.
That is what drives us here at Words of Impact when we craft custom books for you or your company.
ell before the work is completed, experienced editors and writers have a strong instinct for a story that sings. Those telling moments come when interviews are conversational and relaxed.
They materialize when the storyteller not only recognizes subtle emotional cues and inflections, but deftly ensures that, by their pitch and tempo, they pack maximum power.
They emerge when we’ve explained the complexities of a masterful recipe, intricate accounting rule or thorny production process, or the paradoxes of human nature, in a way that readers find accessible and understand.
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A story sings when the words on the page feel like they belong nowhere else.
A story sings when it feels nothing like promotion, though marketing may be its intent.
When a
Story Sings
This story sings.
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Three words with tremendous depth, diligence and power.
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You are just a link away from page one of your custom-made book, whether for brand marketing or personal legacy.
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Get our free guide to getting started and learn more so we can begin composing your book’s symphony of words and images.
There’s a newsroom saying every journalist
loves to hear: This story sings. It is praise not
only for a story well told but one in which the
great care and energy to produce it is evident.
It is an affirmation of love for the process of gathering information and shaping it into something beautiful, distinctive and wondrous.
It is what we at Words of Impact live for when
we craft custom books for you or your company.
ords of Impact is a team of award-winning journalists and designers who live to tell stories with heart—stories that unify ideas and emotion. Storytelling merging those dynamics endears your audience to you.
We are seasoned journalists with decades of experience and diverse backgrounds covering myriad business issues and human interest stories. Retail, technology, health, restaurants, hotels, food, travel and spas are among the beats we’ve regularly covered.
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You will be interviewed by expert writers led by award-winning veteran editors. We understand the best of custom publishing and traditional journalism. Articles by Words of Impact principals have appeared in The New York Times, Newsday, Atlanta Journal-Constitution and The Record of Bergen County, New Jersey, as well as respected business magazines.
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The professionals who lead Words of Impact have reported stories from nearly every continent. They have interviewed small business owners on Main Street to Fortune 500 CEOs, prime ministers and A-list celebrities.
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Our chief editors have won awards and accolades for profiles of Jim Carrey, Sting, Glen Campbell and other public figures. We have been lauded for stories of tragedy and triumph that need to be told: the plight of veterans with post-traumatic stress disorder, NASA’s preparations for flights to Mars, and the toll on 9/11 survivors.
The experienced journalists at Words of Impact embrace the internal creative tension that comes with crafting a richly layered story. That inspired part of the process comes when the objectivity with which we approach an interview and story collides with the emotions the story stirs. We are writers and editors, but we’re also human. The resulting end work has to accommodate both those undercurrents. It gives the story energy. It makes it dynamic.
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It connects you and your audience.
Stories Crafted
from the Heart
Stories with
Depth & Endurance
Words of Impact offers you a creative tool to lift your enterprise, large or small. We can deliver one book or thousands, in soft or hardcover. Your custom-made, legacy-building book is certain to get the attention of the clients, employees, shareholders or future generations critical to your success.
Build your brand or chronicle a life. Each turn of a page will bring your readers into your larger, still expanding story. The values underpinning your story will create an emotional bond with which your audience will more deeply connect to you or your business.
Put your brand front and center in a Words of Impact book by sharing your company story. Your expertise and passion will leap off the pages and transform consumers into loyal customers.
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Strengthen customer allegiance to the brand you've worked so very hard to build.
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Shed light on your corporate culture.
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Help recruit and inspire employees.
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Celebrate a company anniversary or outstanding employees.
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Honor a retiring executive with a meaningful tribute.
Your Words of Impact book for your clients and customers captures the essence of what makes your organization great. The story we tell will resonate well beyond that of a corporate history. It will extend your reach and deepen your connection to your B2B or consumer audience. Readers will keep your book—and your brand—top of mind.
Build Your Brand
Chronicle a Life
Readers of your personal story will trace your most indelible footprints.
Their connection to you will deepen as they advance through each
page, feeling your wisdom, your passion, your legacy. Honor your accomplishments, or those of a loved one, by capturing in words and
images those momentous memories in a gorgeous Words of Impact book.
YOUR JOURNEY
Our Well-Defined Process
ords of Impact understands that clients value product delivered on time and within budget. We also believe the process is as important as the product. We've fine-tuned the following process over more than three decades in journalism. Our approach has the client in mind from beginning to end—so the only surprises are pleasant ones.
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EDITORIAL RESEARCH
The Pre-Interview
We start with your audience. Clearly defining and understanding your readers is essential to know how to best resonate with them. We employ an approach based on ancient storytelling techniques. This early investment of time bodes well for a rich payoff—a book that solidly connects you and your audience.
Creative Meeting
After assessing your goals laid out in the pre-interview, our team sets an editorial roadmap. We develop questions for each interview and brainstorm a vision for the book’s design, style and tone, as well as the direction the book’s format and organization will take.
PRODUCTION
Writing & Editing
To the seasoned journalist’s ear, writing begins even before all interviews are completed. A phrase, anecdote or quote will strike such a perfect chord it will begin to position itself—as a headline, a powerful transition, a catchy callout—and be stored away until ready to make its mark. Once completed, the interviews are transcribed, carefully pored over and mined for gold. Powerful beginnings that compel further reading are hewn. Punchy quotes, colorful reflections and stirring narratives are fashioned. It’s all in the service of your story--your bridge to your readers. The text is carefully edited and proofread with an eye toward advancing your goals. At this stage, your book’s format and organization have taken shape.
Design & Layout
Interviews
Decades of professional journalism experience have helped us hone a relaxed, conversational interviewing style. We elicit responses with depth—not simple “yes” and “no” answers—that provide the fodder for a rich, engaging book. We jump in with poignant follow-up questions. Further, our interviewers identify captivating and relevant art, graphics and artifacts to illustrate your book. We also turn to historical materials to provide context.
The tone and style that best support your goals with your audience have fully taken shape. Our graphic designers storyboard a compelling layout—from a striking color scheme to the most fitting font—that is thematically cohesive. They place images and art within the text for maximum impact, and captions are written. A series of cover candidates are designed so your book is stunning inside and out.
Proof & Polish
It’s our storytelling but your story. We want you to be thrilled with your book, so you’ll receive a “playback” of the work for your review. Once you have approved the content and chosen a cover, we’ll send it through another round of copy editing and proofread it again—and again. Typos and errors are unwelcome in our universe. We are ready to deliver your book—an enduring work of depth and beauty.
“...a versatile writer who has the technical know-how to write about technology as well as the patient sensitivity to convey life’s fragile moments ... For my tech-industry consulting firm, [he] wrote accurately and on-time about topics from consumer-electronics trends to CleanTech advances to profitable sustainability strategies...[He] has the skill, integrity, fortitude, and kindness to interview just about anyone on any topic of import.”
— Pamela J. Gordon Senior Consultant, Antea Group and Author of Lean and Green: Profit for Your Workplace and the Environment
What People Are Saying
About Our Editor & Publisher
“... wrote a captivating profile of me
that stands out among hundreds that
have been written. His interview
was extraordinarily thought out and
researched, and I’m glad I did it. My
heartfelt thanks for writing something
fresh and new. I’m impressed.”
— Lauren Hutton
Model, Actress,
Adventure Enthusiast
“I didn’t think anyone could capture my father in the written word as well as I could, as his daughter and a writer. However, I was wrong! [He] wrote about my father, and he took a very three-dimensional man and he somehow recreated him on the printed page. Furthermore, his sense of design perfectly interpreted and enhanced his accurate yet eloquent writing. Thank you!”
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— Bette Weinstein Kaplan
Medical Writer